Abstract
Powering Abstract's growth into becoming one of crypto's leading chains
Overview
AP Collective joined Abstract pre-testnet to build the L2 growth engine. We developed the GTM framework from scratch and executed it through to mainnet, leading to #1 crypto mindshare.
The Work
The growth architecture was built around three channels: streamer programs to drive discovery, community onboarding to turn interest into sustained participation and a coordinated East Asia KOL push to establish regional presence. Each of these channels turned Abstract into the most talked about chain in crypto by the time the mainnet application layer was live.
Results
- #1
CryptoMindshare
- 80M+
ImpressionsDriven
- 100K+
NewFollowers
- 400+
KOLsActivated
Product Metrics
- $4.18M+
Total FeesGenerated
- 158M+
OnchainTransactions
- 3.77M+
AbstractGlobal Wallets
- 100K+
DailyActive Users
Services Delivered
Go-to-Market Strategy
From zero to market leader, built around your project.
Community Growth
Turning new users into an engaged, active community.
Podcasts, Livestreams, AMAs
Live audiences with real engagement and reach.
Influencer Marketing
The right voices, activated at the right moment.
Social Media Marketing
Consistent presence to dominate the timeline.
Brand Positioning
Maximum reach and relevance across every channel.
Regional Marketing
Global distribution across English and Asian markets.
Community Management
Making your community safe and scalable.
WHAT'S NEXT
With AP Collective by your side, you too can become one of our many success stories
Full case study and campaign playbook available on request — Email contact@apcollective.io
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