AP Collective

AP Collective team members in discussion

Our Values

01

Lead the Narrative in Web3

We build the visibility and strategic positioning required to lead market conversations. Every campaign is designed to establish early mindshare and move projects into an authoritative market position.

02

Data-Backed Execution

All strategies are rooted in on-chain signals and funnel analytics. We track and measure growth across the full funnel to ensure every move is optimized and measurable.

03

Build for long term growth

We focus on sustainable growth strategies, with our frameworks prioritizing community retention and a sustained market presence that outlasts the initial launch phase.

04

Integration to your ecosystem

We operate as an extension of our clients' teams. We align our global network and distribution power to scale projects from initial launch to a sustained market presence.

Meet The Team

Leadership Team

Abhi

Founder & CEO

Serial entrepreneur, 5+ years in blockchain and marketing. Founded AP Collective in 2023 to turn Web3 projects into market leaders—with measurable impact.

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Abhi

Founder & CEO

Serial entrepreneur with 5+ years in blockchain, digital marketing, and advisory. In 2023, Abhi founded AP Collective with a single thesis: turn Web3 projects into market leaders through strategies with measurable impact. Today the agency stands at 60+ strong, with a portfolio representing over $30B in FDV, $400M+ in client revenue, and 30M+ in social audience growth.

Lui

Chief Operating Officer

8+ years across Picsart, DISQO, and blockchain—led teams up to 100. Scaled AP Collective’s 60+ people across 600+ campaigns: measurable results, people first.

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Lui

Chief Operating Officer

Operations leader with 8+ years across Picsart, DISQO, and blockchain-native companies, rising to lead teams of up to 100. At AP Collective, Lui has scaled and shaped the 60+ person team, driving client delivery across 600+ campaigns with one guiding principle: measurable results without compromising the people behind them.

Seth

Head of Operations

HBS-certified in leadership; 5+ years in project management. Longest-standing at AP Collective—built the internal systems behind 100+ client relationships.

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Seth

Head of Operations

Harvard Business School certified in Leadership, with 5+ years in project management including roles at Civitta. AP Collective’s longest-standing team member, Seth built the internal systems the agency runs on — having overseen 100+ client relationships and tackling the problems most people sidestep.