Behind Every Great Web3 Launch
is a Great Team.

About Us

We operate as an extension of our clients’ teams from strategy through to execution. We’re a team built on trust, creativity, and a shared drive to do meaningful work. Every member brings something unique to the table, and that diversity of thought is what makes us stronger. We hold each other accountable, celebrate wins together, and push each other to grow.

60+

Specialists Driving Growth

100+

Brands We’ve Worked With

600+

Campaigns Delivered

$400M+

Client Revenue Generated

AP Collective team collaborating in session

AP Collective team members in discussion

Our Values

Lead the narrative

We don't follow trends. We set them. Every campaign is built to own mindshare before the market catches up.

Execute by data

Every move is backed by signals, not gut feelings. We track, measure, and optimize across the full funnel to make sure growth compounds.

Build for longevity

Hype fades. We build retention, loyalty, and lasting market presence that outlasts the cycle.

Empower the ecosystem

We grow with our clients. Their wins are our wins. Their momentum is our mission.

Meet The Team

Strategy, content, community, and growth — built and run in-house.

Leadership Team

Abhi

Founder & CEO

Serial entrepreneur, 5+ years in blockchain and marketing. Founded AP Collective in 2023 to turn Web3 projects into market leaders—with measurable impact.

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Abhi

Founder & CEO

Serial entrepreneur with 5+ years in blockchain, digital marketing, and advisory. In 2023, Abhi founded AP Collective with a single thesis: turn Web3 projects into market leaders through strategies with measurable impact. Today the agency stands at 60+ strong, with a portfolio representing over $30B in FDV, $400M+ in client revenue, and 30M+ in social audience growth.

Lui

Chief Operating Officer

8+ years across Picsart, DISQO, and blockchain—led teams up to 100. Scaled AP Collective’s 60+ people across 600+ campaigns: measurable results, people first.

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Lui

Chief Operating Officer

Operations leader with 8+ years across Picsart, DISQO, and blockchain-native companies, rising to lead teams of up to 100. At AP Collective, Lui has scaled and shaped the 60+ person team, driving client delivery across 600+ campaigns with one guiding principle: measurable results without compromising the people behind them.

Seth

Head of Operations

HBS-certified in leadership; 5+ years in project management. Longest-standing at AP Collective—built the internal systems behind 100+ client relationships.

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Seth

Head of Operations

Harvard Business School certified in Leadership, with 5+ years in project management including roles at Civitta. AP Collective’s longest-standing team member, Seth built the internal systems the agency runs on — having overseen 100+ client relationships and tackling the problems most people sidestep.