Anichess
Taking Anichess to #1 mindshare through community and creator distribution
Overview
Anichess is a free-to-play strategy game developed by Animoca Brands in partnership with Chess.com. AP Collective built the distribution campaign around Anichess, activating KOLs and crypto communities to expand awareness, strengthen its market position and support the project through major product and token milestones.
The Work
AP Collective developed and managed a coordinated distribution campaign across creators, KOLs and crypto-native communities. We translated Anichess's spell-based gameplay and wider ecosystem into clear campaign narratives for gaming, chess, and crypto audiences. More than 300 KOLs and 200 communities were activated around key announcements and launch milestones, generating over 5+ million impressions and helping Anichess reach the #1 position for mindshare.
Results
- #1
CryptoMindshare
- 5M+
ImpressionsDriven
- 300+
KOLsActivated
- 200+
PartnerCommunities
Product Metrics
- 3
ExchangeListings
- 100K+
MonthlyActive Players
- 500K+
MatchesPlayed
- 3M+
MinutesPlayed
Services Delivered
Go-to-Market Strategy
From zero to market leader, built around your project.
Influencer Marketing
The right voices, activated at the right moment.
Community Activation
Turning partner communities into direct acquisition channels.
Creator Distribution
Coordinated content across every relevant creator network.
Campaign Development
Move markets and capture mindshare.
Token Launch & TGE
Every phase of the token launch, owned and delivered.
Gaming User Acquisition
Turning attention into players, and players into a community.
Brand Positioning
The story that makes your project impossible to ignore.
WHAT'S NEXT
With AP Collective by your side, you too can become one of our many success stories
Full case study and campaign playbook available on request — Email contact@apcollective.io
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