Duper
Taking a new social strategy game from teaser campaign to 60,000 signups
Overview
Duper is a five-player social strategy game combining tactical planning, negotiation, trading and deception within matches. AP Collective ran Duper's launch campaign from early teaser content through go-live, managing positioning, creator distribution, social channels and community growth.
The Work
AP Collective translated a game with several interconnected mechanics into a simple social proposition built around negotiation and strategy. Campaign content demonstrated why matches create stories worth sharing rather than relying on generic Web3 gaming messaging. AP Collective managed the launch sequence across teaser content, creator activations, community onboarding and go-live distribution.
Results
- 70K+
FollowersGained
- 10M+
ImpressionsDriven
- 50+
PartnerCommunities
- 100+
KOLsActivated
Product Metrics
- 60K+
Signups
- 700+
DAU
- 10K+
MatchesCompleted
- $600K+
PlayerRevenue
Services Delivered
Go-to-Market Strategy
Getting you ready for your launch.
Gaming User Acquisition
Turning attention into players, and players into a community.
Influencer Marketing
The right voices, activated at the right moment.
Social Media Marketing
Consistent presence to dominate the timeline.
Community Management
Building and nurturing community from the ground.
Campaign Development
The mechanics that make campaigns convert.
Brand Positioning
The story that makes your project impossible to ignore.
Launch Strategy
Every phase of the launch, sequenced and delivered.
WHAT'S NEXT
With AP Collective by your side, you too can become one of our many success stories
Full case study and campaign playbook available on request — Email contact@apcollective.io
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