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NEAR Protocol case study — Scaling ecosystem and narrative for an established crypto blockchain
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NEAR Protocol

Scaling ecosystem and narrative for an established crypto blockchain

Ecosystem CampaignsNarrative StrategyLaunchpad Marketing

Overview

AP Collective came in as a growth and narrative partner for NEAR Protocol, focused on ensuring the market narrative kept pace with what the chain was shipping, in particular NEAR Intents.

The Work

AP Collective structured a multi-layered distribution approach, designed to maximize visibility during key campaign windows. Our role was focused on KOL coordination, content strategy, ecosystem amplification through partner narratives, driving over 9.2M+ impressions through influencer execution.

Results

  • 9.2M+

    KOLImpressions

  • 1.8M+

    KOLReach

  • 427K

    KOLEngagement

  • 4K+

    New SmartFollowers

Product Metrics

  • $3.69B+

    MonthlyIntents Volume

  • 790K+

    MonthlyIntents Users

  • $10M+

    TotalIntents Fees

  • $400K+

    Peak DailyIntents Revenue

Services Delivered

  • NEAR Protocol creative — NEAR Protocol Creative 1
  • NEAR Protocol creative — NEAR Protocol Creative 2
    NEAR Protocol creative — NEAR Protocol Creative 3
  • NEAR Protocol creative — NEAR Protocol Creative 4
  • NEAR Protocol creative — NEAR Protocol Creative 5
    NEAR Protocol creative — NEAR Protocol Creative 6
  • NEAR Protocol creative — NEAR Protocol Creative 7
  • NEAR Protocol creative — NEAR Protocol Creative 8
    NEAR Protocol creative — NEAR Protocol Creative 9
  • NEAR Protocol creative — NEAR Protocol Creative 10
  • NEAR Protocol creative — NEAR Protocol Creative 11
    NEAR Protocol creative — NEAR Protocol Creative 12
  • NEAR Protocol creative — NEAR Protocol Creative 1
  • NEAR Protocol creative — NEAR Protocol Creative 2
    NEAR Protocol creative — NEAR Protocol Creative 3
  • NEAR Protocol creative — NEAR Protocol Creative 4
  • NEAR Protocol creative — NEAR Protocol Creative 5
    NEAR Protocol creative — NEAR Protocol Creative 6
  • NEAR Protocol creative — NEAR Protocol Creative 7
  • NEAR Protocol creative — NEAR Protocol Creative 8
    NEAR Protocol creative — NEAR Protocol Creative 9
  • NEAR Protocol creative — NEAR Protocol Creative 10
  • NEAR Protocol creative — NEAR Protocol Creative 11
    NEAR Protocol creative — NEAR Protocol Creative 12

WHAT'S NEXT

With AP Collective by your side, you too can become one of our many success stories

Full case study and campaign playbook available on request — Email contact@apcollective.io