Pudgy Penguins
Coordinating the token launch amplification for one of crypto's most recognised brands
Overview
Pudgy Penguins had already established a premier brand. AP Collective was brought in to create and execute on the $PENGU token launch GTM strategy to match it on the token side.
The Work
AP Collective supported the $PENGU launch GTM through KOL coordination, creator programming, community amplification, and global distribution. We coordinated 700+ KOLs and synchronized community momentum with a global influencer campaign designed to drive both cultural relevance and trading volume simultaneously, delivering one of the largest 2024 token launches with $2.54B in day-one volume and cementing its position as a leading Web3 IP.
Results
- #1
CryptoMindshare
- 50M+
ImpressionsDriven
- 250K+
EngagementReached
- 700+
KOLsActivated
Product Metrics
- $2.54B+
D1 TradingVolume
- $4.4B+
FDV atLaunch
- $1B+
AirdropValue
- 130+
ExchangeListings
Services Delivered
Go-to-Market Strategy
Sustained presence that compounds over time.
Token Launch & TGE
From zero to market leader, built around your project.
Brand Positioning
The identity that makes your project impossible to ignore.
Partnerships
Building the creator network that moves your narrative.
Influencer Marketing
The right voices, activated at the right moment.
Campaign Development
Consistent presence to dominate the timeline.
Product Development
Building the products and mechanics that make campaigns convert.
Community Growth
Turning your community into a distribution engine.
WHAT'S NEXT
With AP Collective by your side, you too can become one of our many success stories
Full case study and campaign playbook available on request — Email contact@apcollective.io
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