Raydium
Operating the brand, campaigns and content engine for the home of Solana DeFi
Overview
Raydium possessed dominant on-chain fundamentals, but lacked a market narrative to reflect it. AP Collective ran a full brand and content overhaul, built an end-to-end creator network and distribution strategy to help Raydium close that gap.
The Work
Brand positioning was rebuilt around Raydium's true market position, supported by a creator network designed to sustain ongoing ecosystem visibility and campaign execution aligned with key product milestones, including the Launch Lab rollout. A founder-led content funnel built around the technical founders, producing posts, videos, articles and establishing a consistent voice across formats. Together, these efforts captured the largest share of Solana DEX volume during the engagement period, with $7B+ moved through Launch Lab.
Results
- +50%
Solana DEXMarket Share
- 70M+
ImpressionsDriven
- 3.5M+
KOLReach
- 105K+
NewFollowers
Product Metrics
- $7B+
Launch LabCumulative Volume
- 1.1M+
Token Launchesvia Launch Lab
- $86M+
Total FeesGenerated
- 1.5M+
Peak DailyAddresses
Services Delivered
Social Media Marketing
Consistent presence to dominate the timeline.
Brand Positioning
The story that makes your project impossible to ignore.
Influencer Marketing
The right voices, activated at the right moment.
Founder Funnel
Turning founder presence into a distribution channel.
Campaign Development
Move markets and capture mindshare.
Video Production
Content that stops the scroll.
Go-to-Market Strategy
Getting you ready for your launch.
Graphic Design
Creative assets that make your brand stand out.
WHAT'S NEXT
With AP Collective by your side, you too can become one of our many success stories
Full case study and campaign playbook available on request — Email contact@apcollective.io
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