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Sport.fun case study — Supporting Sport.fun's rise into a leading consumer app on Base
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Sport.fun

Supporting Sport.fun's rise into a leading consumer app on Base

Token SaleProduct DevelopmentBrand & Socials

Overview

AP Collective took the project from pre-launch stealth to market leadership through social infrastructure, KOL distribution and the FUN Cards launch, contributing to a successful token sale that closed at $10M with 3.38x oversubscription.

The Work

We owned the Base ecosystem go-to-market. Social infrastructure was built from scratch, KOL distribution was coordinated around product milestones, and the FUN Cards launch was developed and executed as a standalone campaign product. Every layer of the GTM was sequenced to build toward the token sale.

Results

  • #1

    ConsumerApp on Base

  • 25M+

    ImpressionsDriven

  • 50K+

    NewFollowers

  • 60K+

    KOLEngagement

Product Metrics

  • $123M+

    TradingVolume

  • $10M+

    Token SaleDeposits

  • 3.38x

    Oversubscribed

  • 20K+

    Unique PayingPlayers

Services Delivered

  • Sport.fun creative — Sport.fun Creative 1
  • Sport.fun creative — Sport.fun Creative 2
    Sport.fun creative — Sport.fun Creative 3
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    Sport.fun creative — Sport.fun Creative 6
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    Sport.fun creative — Sport.fun Creative 9
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    Sport.fun creative — Sport.fun Creative 12
  • Sport.fun creative — Sport.fun Creative 1
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    Sport.fun creative — Sport.fun Creative 3
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    Sport.fun creative — Sport.fun Creative 9
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    Sport.fun creative — Sport.fun Creative 12

WHAT'S NEXT

With AP Collective by your side, you too can become one of our many success stories

Full case study and campaign playbook available on request — Email contact@apcollective.io