Surf AI
Scaling Surf into the #1 spot for AI mindshare
Overview
AP Collective built Surf's GTM from zero social infrastructure. We sequenced creator and partner activations as waves around each product release. A 423K+ waitlist was built ahead of launch, helping scale Surf from near-zero presence to #1 in AI mindshare within 90 days.
The Work
We developed the narrative positioning around Surf's core product strength, and activated creators and ecosystem partners in waves timed to product releases. The ambassador campaign extended reach beyond the core crypto audience and the waitlist became the primary user acquisition metric leading into launch.
Results
- #1
AIMindshare
- 140K+
NewFollowers
- 2M+
ImpressionsDriven
- 400%
MindshareGrowth
Product Metrics
- 80%
Top ExchangesUse Surf
- 423K+
WaitlistSignups
- 1M+
Research ReportsGenerated
- 80K+
Peak DailyActive Users
Services Delivered
Go-to-Market Strategy
From zero to market leader, built around your project.
Brand Positioning
Consistent presence to dominate the timeline.
Campaign Development
The story that makes your project impossible to ignore.
Token Launch & TGE
Maximum reach and relevance at every stage of the token lifecycle.
User Acquisition
Turning attention into a waitlist, and a waitlist into a community.
Influencer Marketing
Building the network that spreads your project organically.
Product Development
Strategic guidance built around your product and market.
Social Media Marketing
Increased visibility in competitive markets.
WHAT'S NEXT
With AP Collective by your side, you too can become one of our many success stories
Full case study and campaign playbook available on request — Email contact@apcollective.io
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