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Every article published by AP Collective is written by practitioners who have executed the strategies they write about — no theory, no filler.
Founder & CEO
Serial entrepreneur with 5+ years in blockchain, digital marketing, and advisory. Founded AP Collective in 2023 with one thesis: turn Web3 projects into market leaders through strategies with measurable impact.
Chief Operating Officer
Operations leader with 8+ years across Picsart, DISQO, and blockchain-native companies. At AP Collective, Lui has scaled and shaped the 60+ person team, driving client delivery across 600+ campaigns.
Head of Operations
Harvard Business School certified in Leadership, with 5+ years in project management. AP Collective's longest-standing team member, David built the internal systems the agency runs on — having overseen 100+ client relationships.
Head of Ecosystem
Sahil brings deep ecosystem expertise connecting blockchain projects with the right communities, partners, and narratives to drive sustained growth and long-term adoption across DeFi and Web3.
Marketing Manager
Jolca specializes in campaign strategy, content, and brand voice, turning complex concepts into narratives that land. With 6 years of experience in crypto and a track record of scaling brands from zero, she's organically driven 1B+ impressions across Web2 and Web3, outperforming major consumer brands in under six months.
Know the playbook. Now run it.
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