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Project ManagementStrategyWeb3

David

Head of Operations

Harvard Business School certified in Leadership, with 5+ years in project management. AP Collective's longest-standing team member, David built the internal systems the agency runs on — having overseen 100+ client relationships.

David

Articles

Articles by David

Crypto Reddit marketing agencies compared on disclosure, moderation, reporting and evidence in 2026

Best Crypto Agencies for Reddit Marketing in 2026

13 crypto Reddit marketing agencies scored on documented Reddit work, disclosure, moderation, reporting and evidence, with dated prices and a buyer checklist.

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iGaming marketing metrics guide covering FTD, GGR, NGR, CPA and payback for crypto operators

iGaming Marketing Metrics: FTD, GGR, NGR, CPA

FTD, GGR, NGR and CPA explained in pairs, with the deductions between gross and net, crypto casino counterparts and how to calculate CPA payback by cohort.

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What we learned restructuring a growing team, change versus transition

What We Learned Restructuring the Team Mid-Growth

A restructure takes an afternoon to design and a year to judge. What we learned in the year: change versus transition, the neutral-zone dip, and the 30-90-180 Check.

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Crypto content marketing engine for search, social, and AI visibility in 2026

Crypto Content Marketing: Building Search, Social and AI Visibility

How to build a crypto content marketing engine in 2026: content architecture, credibility, Reddit and digital PR distribution, AEO, and the measurement that earns search, social, and AI visibility.

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Categorized map of the best crypto subreddits for research and community discovery in 2026

Best Crypto Subreddits for Marketing Research and Community Discovery

The best crypto subreddits in 2026, categorized by traders, builders, DeFi, and gaming, including the smaller high-signal communities worth more than the giants, and how to tell them apart.

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Crypto marketing case studies and how to judge campaign proof in 2026

Crypto Marketing Case Studies: Campaigns That Drove Users, Volume and Revenue

Real crypto marketing case studies and, more usefully, how to read them: which outcome is most credible, users, volume, or revenue, and the standard that separates proof from a screenshot.

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iGaming influencer marketing guide to creators, payouts, and attribution in 2026

iGaming Influencer Marketing: Creators, Streamers and Attribution in 2026

How iGaming influencer marketing actually works in 2026: creator types, CPA vs revenue share vs hybrid payouts, FTD attribution, platform compliance, and what to pay creators on.

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Ranked list of the best crypto gaming marketing agencies for 2026

Best Crypto Gaming Marketing Agencies in 2026

The 15 best crypto gaming marketing agencies in 2026, ranked on player acquisition and retention after incentives end, not installs, impressions, or trader hype.

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AP Collective and EchoTrade joint TGE playbook for syncing marketing and market making on launch day

The TGE Playbook: Syncing Marketing and Market Making for Launch Day

Most token launches do not fail on weak marketing or missing liquidity. They fail at the seam between them. A joint AP Collective and EchoTrade playbook: one launch calendar, two lanes, and the five sync points where marketing and market making have to line up.

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