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Project ManagementStrategyWeb3

David

Head of Operations

Harvard Business School certified in Leadership, with 5+ years in project management. AP Collective's longest-standing team member, David built the internal systems the agency runs on — having overseen 100+ client relationships.

David

Articles · Page 2

Articles by David

Guide to what web3 user acquisition agencies do and how to compare them in 2026

Web3 User Acquisition Agencies: What They Do and How to Compare Them

What a web3 user acquisition agency actually does, and the 5-point Acquisition Fit test for comparing one, from how they define a user to how they price the work.

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AP Collective guide to crypto Reddit marketing strategy and costs in 2026

Crypto Reddit Marketing: Strategy, Costs and What Actually Works

A practical guide to crypto Reddit marketing in 2026: the Lurk, Contribute, Convert method, what genuine participation looks like, real costs, and what actually works versus what gets you banned.

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AP Collective guide to token launch marketing strategy that produces holders in 2026

Token Launch Marketing Strategy

Most 2025 token launches lost money. Here is the 2026 token launch marketing strategy that produces holders instead of farmers, built on the Durable Launch framework: earn, filter, hold.

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Ranking of the 10 best crypto market makers and liquidity providers for token projects in 2026

Top 10 Crypto Market Makers

The 10 best crypto market makers in 2026 for token projects, ranked on venue reach, model transparency, track record, and fit, with pricing models and the red flags that cost founders.

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AP Collective guide to AEO for crypto and ranking in AI search in 2026

AEO for Crypto: How to Rank in ChatGPT and AI Overviews

How crypto projects get cited in AI search: AEO, GEO, and the Citation Stack that makes ChatGPT, Perplexity, and Google AI Overviews build their answers from your content, not just rank it.

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AP Collective ranking of the 10 best iGaming marketing agencies for casinos and sportsbooks in 2026

Top 10 iGaming Marketing Firms [2026]

The 10 best iGaming marketing agencies in 2026 for casinos and sports, betting, ranked by how much of the player value loop they own, from acquisition to retention, with pricing and red flags.

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AP Collective ranking of the 12 best crypto PR agencies in 2026 by media placement

Top 12 Crypto PR Agencies and Where They Actually Get You Placed

The 12 best crypto PR agencies in 2026, ranked by where they actually place you: wire syndication, paid trade, earned trade, business media, and tier-1 financial.

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AP Collective guide to crypto user acquisition for funded, active users in 2026

Crypto User Acquisition: How to Acquire Funded, Active Users

How to run crypto user acquisition that produces funded, active users instead of airdrop farmers: the Quality User Funnel, attribution, the channels that convert, and the KPIs that matter.

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AP Collective complete crypto marketing strategy playbook for 2026

Crypto Marketing Strategy: The Complete 2026 Playbook

A complete 2026 crypto marketing strategy playbook: the Narrative, Distribution, Escalation framework, the channels that actually produce users, sequencing, budget, and measurement.

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