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Marketing Manager
Jolca specializes in campaign strategy, content, and brand voice, turning complex concepts into narratives that land. With 6 years of experience in crypto and a track record of scaling brands from zero, she's organically driven 1B+ impressions across Web2 and Web3, outperforming major consumer brands in under six months.
Articles
What most crypto projects get wrong about marketing after their token launches, and how to build a post-TGE program that retains the community you spent months building. crypto marketing after token launch, token launch marketing strategy, post-TGE community retention, crypto community management
How to market an RWA project in 2026 — the dual-audience playbook for reaching crypto-native DeFi users and TradFi-adjacent institutional audiences with the same product and different narratives. Founders and CMOs of RWA and tokenization projects navigating dual-audience marketing challenges. tokenized asset marketing, how to market RWA project, real world asset marketing strategy, tokenized equity marketing 2026
Marketing a Web3 game requires a dual-audience strategy that mainstream gaming studios and crypto-native marketing agencies both get wrong. Here's the acquisition, retention, and community playbook that works. Strategic guidance on acquiring and retaining players for a Web3 game across both crypto-native and mainstream gaming audiences